Fundraising is about money

Fundraising is about money

It is fashionable in fundraising these days to say that fundraising is not about raising money. Instead, fundraising is about relationships, engagement, and this thing called "donor-centricity", which in itself often means something different to each and every person...

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A Cheque is Feedback too

A Cheque is Feedback too

It is often recited that one disgruntled donor speaks for an average of 10 disgruntled donors. The statistic is often recited whenever a donor complains about a charity’s fundraising activity. The most common complaints are about face-to-face programmes, telemarketing...

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