Donor Experience, Donor Identity and Premiums

Donor Experience, Donor Identity and Premiums

Looking for a way to improve your donor's experience with your organisation? Would you like them to identify more closely with your work? Then use premiums. Premiums engage your donors physically and they bring you into the donor's actual everyday life. Pens,...

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Premium Direct Mail is Donor-Centric

Premium Direct Mail is Donor-Centric

There’s a widely held belief that premium direct mail is somehow bad for you. It’s not “donor-centric”, it hurts your “relationship” with your donors, I’ve even heard people claim it “reduces lifetime value”. Nothing could be further from the truth. This so-called...

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Your donors don’t want to be weaned off premiums

Your donors don’t want to be weaned off premiums

Many fundraisers think they need to “wean” donors off premiums once they’ve acquired thousands of them with premium cold mail designs. And as soon as the weaning begins, those donors financially punish you for it. One of my clients got an 18% response rate from cold...

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Bill me later: regular giving using direct mail

Bill me later: regular giving using direct mail

Being a face to face fundraiser in LA, Chicago or New York really stinks. Your colour-coordinated outfit and Ipad is simply no match for the drunks, junkies, and hookers who long ago staked out the best street corners and who defend their turf with zeal. Being a media...

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